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DOG-E Toy Packaging & Branding

Introducing Dog-E, the one-in-a-million robot dog. As soon as you uncrate this pup, the minting process begins, revealing a unique combination of colorful lights, sounds and personality traits. Dog-E moves and sounds like a real dog with a cute forward run, wagging tail and over 200 sounds and reactions. Dog-E talks with its tail, using persistence of vision (POV) technology. Unlock even more interactive play with the connected app. Train Dog-E to do tricks, track its needs or even toss it a treat! Multiple people can mint, save and load unique profiles with the app, so Dog-E is a robot dog for the whole family!
The intention behind this project was to create a super clean, modern, and art toy / tech feel for this brand. The structure of the box was inspired by the curves of the toy and the foil on the front helped drive the premium feel home.
3d art was completed by Álvaro
DOG-E Toy Packaging & Branding
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DOG-E Toy Packaging & Branding

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